SUMMER : Open 9am to 6.00pm every day
Search

Our Ambassadors

Our ambassadors share our passion for active lifestyle and the simple joy of being in the mountains. Each brings their own unique perspective of living life to the full.

Emilien Badoux - Snowboard, Surf & Yoga

Tell us a little about your life in sports!

I’ve been a pro snowboarder for 24 years, from freestyle to freeride whilst filming projects in the mountains! I won the Freeride World Tour in 2014 which was a real highlight for me. I started yoga 22 years ago to avoid injuries and help come back quicker after injury - this lead me to becoming a yoga teacher because I want to share my feelings of peace when i’m practicing. Surfing was always my number 2 sport after snowboarding and with the opportunity to surf in Alaïa in the middle of the alps my life has become even better as I can surf regularly !!

What is your favourite snowboard run in the 4 Valleys?

Bec des Rosses of course because the conditions are rarely good and the engagements is high !!!

What new summer sport has got you hooked?

I like flying with my paragliding - you can go up with thermal and fly around the mountains in the Alps. It’s a scary sport which gives you wings and teaches you to respect the elements.

Where would you recommend as the best hang out spot around town?

Pub Mt Fort - my friends and I are there for après ski beer with grapefruit and the pub has a great spirit!

ELISE BOEUF - Bike & Ski

Tell us a little about yourself. Where are you from, and how did you first get into skiing and biking?

Aloha ! When I was put on skis at age 2, I quickly developed an addiction to speed and fresh air … and to this day I haven’t quite had enough yet ! Growing up in French vineyards, mountain biking was the best way to explore nature up and down the hills. Clearly I was more into the Down the hills already. The Alps then naturally quickly became home.

How do skiing and biking fit into your lifestyle and personal identity?

My university years were very focused on answering 1 philosophical question: « If skiing is my favorite ever thing, how can I manage to do it everyday ? » And well I figured that building chairlifts, gondolas and chalets can only happen in the summer, leaving the whole winter to shred !!

What are your core values when it comes to skiing and biking?

Nature rules.

Do you have any pre-ride or pre-ski rituals or routines that get you pumped?

It’s all about reggae, man.

What’s your most memorable skiing or biking adventure, and why?

Jumping on my friend Cundo's boat for a few hours on Lake Nahuel Huapi in Patagonia, 7 friends making our way through the bush with our skis on the back for a day before reaching the hut which was going to be our off grid home for a while was wild. I like wild.

Elena Bonanomi - Trail-Running

How did you first discover your passion for trail-running?

I started running when I was 6 years old and this sport has been part of my life ever since. I also ran in the mountain but didn’t call it trail running yet and had weather flasks nor a vest to bring allong water and fueling. I used to sqeeze an energy bar in the sports bra, put 10 francs in the socks, tie a jacket around my hips and stop at fountains or huts for water.

What do you see as you biggest success in the sport?

My biggest achievement is being a finisher of the trail Verbier St-Bernard with 76km and +5300m elevation, a race that I had trained for 6 months and enjoyed from start to finish line.

What is your favourite trail around Verbier?

I’m in love the trail section down from les Planards to les Esserts. It flows, has nice turns and a fantastic view of Verbier and les Combins. I also love the route from Cabane Brunet up to Cabane Panossière via Col des Avouillons and back down along the bisse de Corbassière to Fionnay.

What is your favourite secret (or not-so-secret) spot on the mountain?

I like having a pic nic on one of the numerous public pic nic tables. One of my favourite is at the end of the bisse des ravines above Bruson, it has a perfect view on Verbier and the bisse is ideal for chilling your drinks. I also like la place centrale in le Châble with 2 nice restaurants where the locals meet for apero or burgers.

Liam Rivera - Snowboard

What is special about snowboarding in Verbier?

I started snowboarding when I was about 9 years old. When I was younger I used to move around a lot, riding in a lot of different resorts but have found myself coming back to Verbier for the past seasons. It has some of my favourite runs and endless opportunities for freeriding.

What your highlight for all your years on a board?

My biggest achievement would be finishing 3rd overall on the Freeride World Tour and simultaneously getting awarded Rookie of the year. I have been working hard for a long time to have these opportunities and it feels great to see it pay off. I love the feeling snowboarding gives me, a sense of freedom and being able to express myself riding and enjoy all of it with friends.

What is your favourite run in the 4 Valleys?

Good question … I wouldn’t say I have a favourite “run” but I love riding Mont Gele. It is my favourite mountain in the 4 Valleys, has tons of different runs and I always seem to find new lines and features.

Best spot in town?

My favourite place is on the hill riding, other than that I would have to say Shed - best Burgers in town.

Jon Wilson - Bike & Ski

Do you remember a time before biking and skiing?

Not really! I first went skiing when I was 2 and I was pretty much raised on motocross bikes and mountain bikes as a kid in the UK. I’ve been in Verbier since 2008 and it’s been an incredible way of life.

What has been the peak of it all?

Teaching my little nephew to ski from 2yo and he’s now 19 and is the French giant slalom champion at elite level and heading to the Winter Olympics with the French national team. Very proud uncle.

Where should people go if they’ve got one day in Verbier?

They shouldn’t miss out on skiing some of the freeride here including backside of Mont Fort.

Favourite bike trails on the mountain?

The green from the top of Fontaney into La Chaux is great fun and rideable for all levels - it’s also one for the most beautiful and scenic bike runs in the world with amazing views of the Combins. If you want something tougher, it has to be Tyres Fire, the yellow race track from Ruinettes down to Verbier.

Any free pro-tips for MA clients?

1 - Heavy feet, light hands - using the legs for power and strength is something I find myself coaching and talking about a lot as so many people use the death grip with the hands and are unaware that most important part of the body is the legs for driving and powering the bike through jumps and corners.

2 - Try to maintain a level eye-line and stable head looking through the corners. A stable head is key and this really focuses the body to work at the maximum over the bike and bio mechanically encourages the right movements. This allows the rider to really focus on line choice and avoiding obstacles.

3 - Heels down and elbows out. This again allows the body to work properly over the bike and will encourage the right movements for powering the bike through and over tough terrain.

Jenna Keller - Ski & Trail Running

What kick-started your career as a skier?

I grew up in a ski resort (Morgins) and my mother is a ski instructor, so skiing has always been part of my life. I got into freeriding after my kiwi stepbrother qualified for the Freeride World Tour. I thought, if he can do it, so can ! And I did! At the end of the winter 23-24 I qualified for the Freeride World Tour!

What would you say is your peak experience on a pair of skis?

My biggest achievment I’d say is to just realise how much you can progress if you believe in yourself. I attempted my first backflip on skis at age 25 and three seasons later, I landed my first double backflip.

What do you get up to when the snow melts?

There are two sports that come to mind: surfing, because the feeling of freedom is so similar to skiing - you feel so connected to nature and there’s nothing like it; and trail running/just generally being outdoors, the landscapes, the quiet - it’s all so magical.

What is the best route you have discovered on your recent trail running adventures?

That’s a tough one, but I’d say walking/jogging up from Marlénaz and along the ridge to Pierre Avoi, then you can run along the ridge from Pierre Avoi all the way across to Ruinettes, it’s stunning! Still have some exploring on Bruson side to do though!

What is your favourite spot in town after a big day on the hill?

I think that depends on the vibe you’re looking for… If you’re looking for après-ski I would go to Lumi. However, if you just want to sit down and chat then a quieter vibe such as Mountain Air café is super nice.

Lottie Pridham - Ski & Trail Running

Tell us a bit about yourself. What brought you to Verbier?

I’m a true advocate of living your life through your passions. And in 2012 I made a permanent move to Verbier, Switzerland in order to turn my hobbies into my work (ski instructing and founding my fitness & wellness retreat company). I started skiing when I was 4yrs old and my passion for skiing initially lured me here, however it wasn’t until I spent my first summer in Verbier that I truly saw the wonders of living in this incredible mountain environment.

What do you consider your biggest achievement since arriving here?

I'd have to say elevating my fitness enough to complete a Half Iron Man in spring 2023 - training at altitude here really pushes you, and it's great to enjoy the summer trail running routes with other like minded friends and members of the community too! Plus completing the top ski instructing qualifications to receive the Swiss Brevet Federal and French Carte Pro.

Do you prefer winter or summer in Verbier, and why?

Umm this is a hard choice! Winter, of course I LOVE skiing and teaching others, elevating their skills so they can enjoy more of the snowy mountain.. but summer offers so many more activities to enjoy including trail running, hiking, cycling, lake swimming and paddleboarding.. so perhaps the summer!

What’s one piece of advice you’d give to someone visiting Verbier for the first time?

Visit in both seasons, plus autumn too as each has its own magic to offer!

Alex Gameiro - Ski

What do you like best about skiing in Verbier?

What I like most about skiing in Verbier is the atmosphere among all the Verbier freeriders. I'm part of the Verbier Freeride World Tour Club, which is like a family, and it's always a pleasure to train and ski with the club and friends.

What are your goals in your skiing career?

My goals in my skiing career are to go as far as I can, whether it's in competitions or even making great videos. I'd love to make my own ski movie.

What is the highlight of your career?

I think I'm at the peak of my career at the moment, because I spend the whole season in Verbier, which means I can train every day, compete, and feel it directly on my skis. I'm still making a lot of progress in many aspects of my skiing.

Favorite run in the 4 Valleys - and why?

I have several favorite runs in Verbier, but if I had to choose one, it would be Mont Géle, because it's very freeride-oriented, there are lots of options and the conditions are really good.

Your favorite place in town? - Bar / Restaurant?

To eat in Verbier, I often go to the 1936 restaurant, where the clientele is very friendly. Since I was a kid, I've always eaten there with my friends. But I also go to the Mont Fort Pub, where there's a great atmosphere. It's always nice to meet people there after a good day's skiing.

What do you do in summer?

In summer, I usually go to Portugal with my dad to go kitesurfing, a sport I particularly enjoy, which is quite different from skiing, but also from soccer, cycling and going to the gym.

Youth Team

Finn Murphy - Bike & Ski

How did you get into biking and why is it our passion?

I started biking at 2 years old, when we lived in Mexico City, but I really started mountain biking when we moved back to Switzerland when I was 5. I met Jon Wilson in Verbier when I was 7 and I have been riding with him since then. He taught me how to go very fast down sketchy trails. It's bit scary sometimes, but I love the feeling of going super fast. I am very proud that I came in first in my age category at the Chainless Race in Verbier and Mountain of Hell in Les Deux Alpes. I did the Grenouille jump last summer and people told me that I was the youngest to have done it. I am not sure if this is true, but I'd like to believe it! My favourite bike trail in Verbier is a mix of different trails, "the rainbow trail." It starts at Ruinettes on the red and into Tu Cuci jump line, then into yellow tyres fire onto red, blue, black jumps and back to yellow with a 12m jump, then back to blue jump line and into the red down to Medran. I also like Rodze because of all the jumps. Yes, I love JUMPS!

Tell us about your skiing career so far …

My first time on skis was when I was 23 months old. My mom told me that she didn't care if I could walk or stand, as long as there were ski boots that fit, I was going to ski. I love the feeling like I am flying, it is amazing! I love to ski all day. It doesn't matter if it's freezing, icy, windy, white out, I love all of it. I love to ski with Jon Wilson and my friends at Freeride World Tour Academy. My favourite place to ski is the Lac de Vaux side because there are a lot of rocks and cliffs to jump from.

What is your greatest ambition in each sport?

I would love to be in Redbull Rampage! I would love to do the drops, jumps and fly through the air! I would also love to do Freeride World Tour and travel all over the WORLD to ski! If I could bike and ski everyday with my friends for the rest of my life, I would be very happy!

Oliver Martin - Bike & Ski

How did you get into each sport and what do you consider your biggest achievements to be in them?

I started skiing when I was 2 years old on the slopes of France with my Mum and Dad. Since then I have improved to what I can do today, which are backflips, three sixty’s and five forty’s, along with some cool grab combos that I’m working on. I also compete in the junior freeride competitions that take place during winter, with my best result being second place in Chamonix in 2023. I started biking late, at twelve years old, when I moved to Verbier to live. Since then I have made some amazing personal achievements and competed in numerous DH bike events, including those in the Hot Trail Series. My best result was second place in les Crosets in 2022. Some tricks I can do are no handers, one handers, no footers etc. This season I’ve been working towards a backflip. I have made some big achievements In both of these sports, particularly in the past two years, and I’m always pushing myself to do better.


What is your favourite skiing run in the 4 Valleys?

My favourite ski run in the Four Valleys so far is near the backside of Mt Gele. With a bit of traversing, on a good day with good snow, this run is amazing.

And what is your favourite bike run?

I have multiple favourite bike runs, depending on the day. The Multi run in Verbier (which is the tu cuçi to Tires Fire, to the red, then back onto Tires Fire), all of the yellows in Verbier, and the Vink line or Air Voltage in Châtel. I love these runs because they are techy, flowy and have some big jumps.

What is your greatest ambition in each sport?

My aim is to land a backflip on bike in the near future and continue to improve in my racing by getting faster. In skiing I would like to improve my tricks by adding combos, sending bigger jumps and trying new tricks (such as seven twenty’s).