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OUR AMBASSADORS

MATT REED

Trail Running & Skimo

To start, can you tell us a bit about yourself—where you’re from, how did you end up in Verbier, and how your journey with Trail Running and Skimo began?

I grew up near Washington, DC, and first learned to ski on an icy hill in Pennsylvania, a far cry from anything alpine. My main sport growing up was swimming, and I spent countless hours in the pool. That early commitment to training is where my passion for endurance sports began. Years later, in the winter of 2016, a friend invited me to Verbier for a weekend. I still remember staring at the Combin massif in awe and feeling an urge to explore it. That spark is what I think ultimately led me toward trail running and ski mountaineering.

Were there any key people or moments that inspired you to take these sports more seriously?

A turning point came when friends invited me on a three-day hike around the Dents du Midi. I loved it so much that I returned a few weeks later to run the same loop in one go. That brought so many great experiences into one long day: a sunrise start, cool forest trails, alpine meadows, high rocky passes, an afternoon thunderstorm, and a long descent back to the valley. I was hooked.

Do trail running and skimo training complement each other for you?

Absolutely. Beyond just finding it more fun to ski in the winter than to run, the training overlap is huge. Both sports demand strong aerobic capacity, the ability to push for long periods (often at altitude), and similar muscular adaptations for climbing. In both, you’re driving forward with your legs, engaging your back, and using your arms and poles efficiently. The downhill part is less similar, of course.

What does a typical week of training look like for you during the summer season? And during the winter season?

This summer, I’m balancing trail running with road racing, running nearly every day. I like active recovery easy runs instead of full rest days. Most sessions are moderate distance, low intensity. Each week usually includes one long endurance run and one or two higher-intensity sessions to build speed or threshold fitness, usually aiming to match my training terrain to my race terrain. For this winter, the structure will be similar, but running will be swapped for skimo. This winter season, my main goal is a team race, so I’ll add focus on team coordination, gear familiarity, and technical elements like transitions, conversions, and roped skiing.

What are your big goals for the upcoming winter season?

I’m training with a group of Dutch friends in Verbier with the goal of becoming the first Dutch team (I’m American and Dutch) to complete the Patrouille des Glaciers in under 10 hours. We’ll be sharing our journey on social @breakingten and breakingten.com.

Is there a dream race or adventure you’d love to take on one day?

Western States has been on my mind since 2017, when I read about Scott Jurek’s legendary streak there. It’s a 100-mile race through remote, rugged California terrain, with 50 years of history and legendary crowd support — and conditions ranging from freezing to over 40°C.

How does living in Verbier shape your approach to the sport?

Verbier offers one of the Alps’ best mountain playgrounds and a community that lives and breathes mountain sports. It gives me constant inspiration – and a healthy dose of humility – to keep pushing and exploring.

What does being a Mountain Air ambassador mean to you?

Mountain Air is more than just a shop to me. Season after season, I’ve learned from the team’s deep experience — from mounting my first ski bindings with Pier Roh, to countless bike repairs with Gabi and Jason, to skimo gear advice from Ruary, Tom and Sam, and perfectly fitted boots from Nick. Imré has kept my hair in shape, Val and Alessio have welcomed friends and family with rental gear, and I’ve even picked up a few fashion tips from the other side of the store. Many of my days begin or end with an espresso or Mini Micro Evil at the café with Noa and Batiste. The list goes on. Being a Mountain Air ambassador is a chance to give something back to the people and the place that have given me so much, and to help more athletes and visitors experience the best of Verbier.

Follow Matt's Journey!

FIONA REVAH

Bike

To start, can you tell us a bit about yourself—where you're from, how did you end up in Verbier, and how your journey with biking began?

I'm from Anglesey in Wales. I've lived in Verbier for the past 14 years! Originally skiing brought me here (i'm a ski instructor) but my overall love for the outdoors and Swiss life is why i've stuck around. The first time I committed to staying in the Summer (around 12 years ago) I was completely hooked. I started my biking over here on the worst freebie bike you can imagine and half armoured in falling about hand me downs! Within 1 run I flew over my handle bars, landed on a spikey rock straight onto my butt cheek leaving a lovely dent! Shortly after this I invested in some proper bike armour but kept on the freebie bike for the rest of the summer! Feels a very long time ago now!

Did you grow up riding bikes, or is this something you picked up later in life?

My family (and dad especially) have always really been into biking and outdoor life. My dad was a super keen road biker and loved fixing up bikes so i've been in and around bikes all my life. When I was very young the family jumped in our camper and we followed the Tour De France route - dad biking the rest of us camping!

Do you bike every day? What's your favorite kind of ride?

I bike most days in the summer. Not quite everyday as i've got 2 beautiful, young kids that would probably kill me if i did (and my husband). Soon they should be able to come with me so i'll probably be out even more! My favourite ride exploring on my EMTB. I absolutely love the uphill exploration you can do in a short space of time on the E-Bike and behind my house there are loads of unbelievable routes to discover! A very close second to that - I love taking out the whole family with my 2 year old riding on the shotgun seat with me, 5 year old on his bike getting a tow when needed and dog running alongside!

What gear or equipment can’t you live without?

I can't live without my E-Bike - i've had it for 5 years now and it's been an absolute game changer in the amount of riding I can do and the speed at which I can explore the region. Other than the bike, the clothes I wear make a huge difference to me. As i'm on the bike so often being in comfortable kit that's designed for biking and women makes everything so much more enjoyable! The peppermint padded underwear is a life saver - so different to the normal/unisex padded underwear! Also my Smith sunglasses with changable lenses that I picked up at Mountain Air are amazing - conditions and the times I ride change so much from pure sunlight to shaded forests to mid day rides or post kids bed time sunset sneak outs! These sunglasses keep everything out of my eyes and work in any conditions with the changable lesnses.

Any safety tips or bike maintenance advice you would like to share with new riders?

My biggest safety tip to all the bikers out there - practice your one finger braking and get used to it! Too many people (of all levels, not just beginners) think it's better/easier/faster to hold the brake with multiple fingers. It isn't! One more finger on a brake lever means one less on the handlebar and this has a huge affect on fatigue, sensitivity and endurance when braking and handling the way the bike moves. If your brakes don't feel like they're strong enough - don't put an extra finger on them get them checked by an expert (Mountain Air are amazing at this and so easy to pop in and then continue riding after)

What inspired the creation of Pedal Sisters? What was your original vision, and has that evolved over time?

I started Pedal Sisters last summer as I felt there were so many women (including myself) who struggled to find other good female riders of a similar level to ride with. I love riding with guys too but before pedal sisters i'd spend 95% of my time riding with guys wondering where all the other female riders were! It's been amazing to create a club where we can all chat, meet up and enjoy riding together. The creation of Pedal Sisters came at the same time as my Dad passed away - I found lots of comfort in riding by myself and it helped me remember my dad and how much he would have loved to be with me on whatever ride I was doing at the time - this is also an underlying principle and something I think biking helps people; dealing with what life throws at you, overcoming problems and getting back to simple joys. Having a community of likeminded people to share this with, make memories and generally have a good time makes this even more special.

What challenges did you face when starting Pedal Sisters, especially as a women-led initiative?

The biggest challenge I found when starting Pedal Sisters was setting up enough rides at the start to accommodate all levels and encourage fun social riding over anything else (like competition, speed, etc. etc.). Especially when it started out this was really tricky as I don't think people knew exactly what to expect and I was heavily involved in all the rides and the planning. As it's developed and grown it's amazing to see the club working as I invisaged with members posting about rides they're doing in the appropriate level group and having open invitations to ride on the route they've planned.

What are your hopes or plans for the future of Pedal Sisters?

My hopes for the future of Pedal Sisters are to get even more of the female riders in and around Verbier to join and get involved. I'd love for the Pedal Sisters to have a really good presence in resort and during all the bike events that take place in and around the resort. As it grows it's been amazing seeing members empowered to lead their own routes and rides and I can't wait to see this continue growing and developing - seeing all the personal routes that people don't think are special but are so specific to them and usually relatively unknown is amazing. It would be amazing to have a few trips out of resort too - hooking up with other female riders and groups in cool areas. I think a Chamonix trip might be one of these planned where we'll hook up with some of the Peppermint riders over there who will hopefully be able to lead us around a few of the local routes!

Where do you see the women’s cycling movement going in the next 5–10 years?

In the next 5-10 years I think womens cycling will continue to grow. Seeing womens specific brands start to be more of a thing I think will make a huge difference in this - I look pretty masculine in my ski gear and my original DH bike gear (full face helmet and largely mens kit) I totally looked like a guy - it's really appreciated to not have to look like a guy plus have female cuts and comfort in the right places! On a more personal level - I can't wait to see my 2 year old girl start riding in the coming 5-10 years; she's a bit of a daredevil so i'm half excited half worried about what might happen!

Do you want to join Pedal Sisters Club? Find them on Instagram and send a PM to be added to the Whatsapp community!

SEBASTIAN ERICHSEN

Bike - Downhill

Can you tell us a little about yourself? Where are you from, and how did you first get into biking?

I'm Norwegian but I grew up in Monaco. I discovered my passion for biking when I was about 4 years old spending summers in Verbier. I had a wooden like-bike with no brakes and would ride around with my parents on the single hiking tracks - and that is how my biking journey started.

What does biking mean to you personally?

Biking is my passion. I love the adrenaline rush and the constant technical challenges which make me have to push myself all the time.

Who or what inspires you most in your biking?

At the outset of my biking journey I was inspired by jon wilson (even though you can't keep up with me anymore😊) and Mikael Roux who gave me a great grounding in the fundamentals of biking technique and helped me to build my confidence and skills.

What do you like most about riding in Verbier?

Verbier is where I started my biking. The trails are amazing and cater to all abilities. The dedicated team at verbier bike-park do a fantastic job and creating ,shaping, maintaining the trails and adding more fun features.

What has been your proudest moment on the bike so far?

At my first ever downhill bike race I got a podium.

How do you manage to reconcile biking with school or other responsibilities?

I am very fortunate to attend a school which supports extreme sports including dh biking and has it’s own bike team of which i am a part of.

Do you have any goals at the moment - competitions, new tricks, adventures?

My objective is to always improve my riding by becoming stronger ,faster and better. I would like to be back on the podium again this season.

What does it mean to you to be a Mountain Air ambassador?

The team at Mountain Air have always been a huge support not just technically, constantly fixing my bike, but also emotionally through their kindness and good humour. I am extremely proud to be representing Mountain Air.

ALOYS CHEVALLEY

Mountain Guide

Can you tell us a little about yourself? Where are you from, and how did you first get into skiing?

I remember putting on skis for the first time in the kitchen of my dad's farm in a tiny village in the Vaud countryside. Then I was able to ski in Verbier thanks to my uncle. I must have been 8 years old when I realized that I would love skiing all my life.

Do you have a favorite mountain to ski on? What makes it stand out for you?

I like intineraries that pass between seracs and glacier crevasses. Every mountain has at least one aesthetic line!

What inspired you to become a mountain guide, and how did you pursue that path?

My father raised sheeps, so maybe shepherds and guides have the same « raison d'être » in the mountains.

Can you share a particularly challenging moment as a mountain guide and how you overcame it?

Sometimes I make an error of judgement, I keep calm and find the best solution. it's all a challenge. It's all positive!

What are your goals or aspirations for the next phase of your career?

Good question… maybe (rock) climb difficult routes and ski aesthetic lines in good company.

Beyond skiing, you also enjoy climbing and guide in the summer. How does your experience in climbing complement your role as a Mountain guide?

Rock climbing is a school of life. It helps us to know ourselves better. It's an asset to share with my clients.

You also work sometimes as a mental coach for young skiers in competitions. What do you believe is the most critical aspect of mental preparation for success?

Motivation is the key! You have to do what you really want to do, trust your instinct.

MILA DE LE RUE - SKI

Tell us a little about yourself. What's your background? How did you start skiing?

My parents put me to skiing when I was 2 or 3. I started with ski racing and did compétitions until I was 12. I then switched to freeriding and also started competing. At first I didnt really like it, I was only going with my dad, but as soon as I joined the verbier freeride club and started meeting new friends.. I loooved it.

Who or what inspires you the most when it comes to skiing?

I just love going skiing with friends, we always laugh. I just really like the "vibe". Even competitions are fun because it's only fun people.

What’s your most memorable skiing adventure, and why? What challenges have you faced in your skiing journey, and how have you overcome them?

My craziest adventure has to be my first expedition to Antarctica, it was my first filming trip and in a very special and crazy place. I was with my dad and uncle. It was a crazy experience, and I learnt so much. I was very very scared at first and even over there. I was scared to fall, have accidents and I had to deal with my fears which was the hard part. This expedition taught me so much and I am so grateful I was able to participate in it thanks to my dad and uncle.

How do you balance skiing with other aspects of your life, such as work, family, or other hobbies?

I'm still at school, so I have a very normal life as a student, and I really like to have to these 2 different worlds. I have my closest friends with who I go to school, go on holiday, ... and then I ski with others, and its 2 completely different relationships and its very fun.

What does the future look like for you in skiing? Any goals or dreams you’re working toward?

I would love to go on the tour, to continue competing but the film in Antarctica really inspired me to do more filming and there's so many places I want to ski, and travel.

Emilien Badoux - Snowboard, Surf & Yoga

Tell us a little about your life in sports!

I’ve been a pro snowboarder for 24 years, from freestyle to freeride whilst filming projects in the mountains! I won the Freeride World Tour in 2014 which was a real highlight for me. I started yoga 22 years ago to avoid injuries and help come back quicker after injury - this lead me to becoming a yoga teacher because I want to share my feelings of peace when i’m practicing. Surfing was always my number 2 sport after snowboarding and with the opportunity to surf in Alaïa in the middle of the alps my life has become even better as I can surf regularly !!

What is your favourite snowboard run in the 4 Valleys?

Bec des Rosses of course because the conditions are rarely good and the engagements is high !!!

What new summer sport has got you hooked?

I like flying with my paragliding - you can go up with thermal and fly around the mountains in the Alps. It’s a scary sport which gives you wings and teaches you to respect the elements.

Where would you recommend as the best hang out spot around town?

Pub Mt Fort - my friends and I are there for après ski beer with grapefruit and the pub has a great spirit!

ELISE BOEUF - Bike & Ski

Tell us a little about yourself. Where are you from, and how did you first get into skiing and biking?

Aloha ! When I was put on skis at age 2, I quickly developed an addiction to speed and fresh air … and to this day I haven’t quite had enough yet ! Growing up in French vineyards, mountain biking was the best way to explore nature up and down the hills. Clearly I was more into the Down the hills already. The Alps then naturally quickly became home.

How do skiing and biking fit into your lifestyle and personal identity?

My university years were very focused on answering 1 philosophical question: « If skiing is my favorite ever thing, how can I manage to do it everyday ? » And well I figured that building chairlifts, gondolas and chalets can only happen in the summer, leaving the whole winter to shred !!

What are your core values when it comes to skiing and biking?

Nature rules.

Do you have any pre-ride or pre-ski rituals or routines that get you pumped?

It’s all about reggae, man.

What’s your most memorable skiing or biking adventure, and why?

Jumping on my friend Cundo's boat for a few hours on Lake Nahuel Huapi in Patagonia, 7 friends making our way through the bush with our skis on the back for a day before reaching the hut which was going to be our off grid home for a while was wild. I like wild.

Elena Bonanomi - Trail-Running

How did you first discover your passion for trail-running?

I started running when I was 6 years old and this sport has been part of my life ever since. I also ran in the mountain but didn’t call it trail running yet and had weather flasks nor a vest to bring allong water and fueling. I used to sqeeze an energy bar in the sports bra, put 10 francs in the socks, tie a jacket around my hips and stop at fountains or huts for water.

What do you see as you biggest success in the sport?

My biggest achievement is being a finisher of the trail Verbier St-Bernard with 76km and +5300m elevation, a race that I had trained for 6 months and enjoyed from start to finish line.

What is your favourite trail around Verbier?

I’m in love the trail section down from les Planards to les Esserts. It flows, has nice turns and a fantastic view of Verbier and les Combins. I also love the route from Cabane Brunet up to Cabane Panossière via Col des Avouillons and back down along the bisse de Corbassière to Fionnay.

What is your favourite secret (or not-so-secret) spot on the mountain?

I like having a pic nic on one of the numerous public pic nic tables. One of my favourite is at the end of the bisse des ravines above Bruson, it has a perfect view on Verbier and the bisse is ideal for chilling your drinks. I also like la place centrale in le Châble with 2 nice restaurants where the locals meet for apero or burgers.

Liam Rivera - Snowboard

What is special about snowboarding in Verbier?

I started snowboarding when I was about 9 years old. When I was younger I used to move around a lot, riding in a lot of different resorts but have found myself coming back to Verbier for the past seasons. It has some of my favourite runs and endless opportunities for freeriding.

What your highlight for all your years on a board?

My biggest achievement would be finishing 3rd overall on the Freeride World Tour and simultaneously getting awarded Rookie of the year. I have been working hard for a long time to have these opportunities and it feels great to see it pay off. I love the feeling snowboarding gives me, a sense of freedom and being able to express myself riding and enjoy all of it with friends.

What is your favourite run in the 4 Valleys?

Good question … I wouldn’t say I have a favourite “run” but I love riding Mont Gele. It is my favourite mountain in the 4 Valleys, has tons of different runs and I always seem to find new lines and features.

Jon Wilson - Bike & Ski

Do you remember a time before biking and skiing?

Not really! I first went skiing when I was 2 and I was pretty much raised on motocross bikes and mountain bikes as a kid in the UK. I’ve been in Verbier since 2008 and it’s been an incredible way of life.

What has been the peak of it all?

Teaching my little nephew to ski from 2yo and he’s now 19 and is the French giant slalom champion at elite level and heading to the Winter Olympics with the French national team. Very proud uncle.

Where should people go if they’ve got one day in Verbier?

They shouldn’t miss out on skiing some of the freeride here including backside of Mont Fort.

Favourite bike trails on the mountain?

The green from the top of Fontanet into La Chaux is great fun and rideable for all levels - it’s also one for the most beautiful and scenic bike runs in the world with amazing views of the Combins. If you want something tougher, it has to be Tyres Fire, the yellow race track from Ruinettes down to Verbier.

Any free pro-tips for MA clients?

1 - Heavy feet, light hands - using the legs for power and strength is something I find myself coaching and talking about a lot as so many people use the death grip with the hands and are unaware that most important part of the body is the legs for driving and powering the bike through jumps and corners.

2 - Try to maintain a level eye-line and stable head looking through the corners. A stable head is key and this really focuses the body to work at the maximum over the bike and bio mechanically encourages the right movements. This allows the rider to really focus on line choice and avoiding obstacles.

3 - Heels down and elbows out. This again allows the body to work properly over the bike and will encourage the right movements for powering the bike through and over tough terrain.

Jenna Keller

Ski & Trail Running

What kick-started your career as a skier?

I grew up in a ski resort (Morgins) and my mother is a ski instructor, so skiing has always been part of my life. I got into freeriding after my kiwi stepbrother qualified for the Freeride World Tour. I thought, if he can do it, so can ! And I did! At the end of the winter 23-24 I qualified for the Freeride World Tour!

What would you say is your peak experience on a pair of skis?

My biggest achievment I’d say is to just realise how much you can progress if you believe in yourself. I attempted my first backflip on skis at age 25 and three seasons later, I landed my first double backflip.

What do you get up to when the snow melts?

There are two sports that come to mind: surfing, because the feeling of freedom is so similar to skiing - you feel so connected to nature and there’s nothing like it; and trail running/just generally being outdoors, the landscapes, the quiet - it’s all so magical.

What is the best route you have discovered on your recent trail running adventures?

That’s a tough one, but I’d say walking/jogging up from Marlénaz and along the ridge to Pierre Avoi, then you can run along the ridge from Pierre Avoi all the way across to Ruinettes, it’s stunning! Still have some exploring on Bruson side to do though!

What is your favourite spot in town after a big day on the hill?

I think that depends on the vibe you’re looking for… If you’re looking for après-ski I would go to Lumi. However, if you just want to sit down and chat then a quieter vibe such as Mountain Air café is super nice.

Alex Gameiro - Ski

What do you like best about skiing in Verbier?

What I like most about skiing in Verbier is the atmosphere among all the Verbier freeriders. I'm part of the Verbier Freeride World Tour Club, which is like a family, and it's always a pleasure to train and ski with the club and friends.

What are your goals in your skiing career?

My goals in my skiing career are to go as far as I can, whether it's in competitions or even making great videos. I'd love to make my own ski movie.

What is the highlight of your career?

I think I'm at the peak of my career at the moment, because I spend the whole season in Verbier, which means I can train every day, compete, and feel it directly on my skis. I'm still making a lot of progress in many aspects of my skiing.

Favorite run in the 4 Valleys - and why?

I have several favorite runs in Verbier, but if I had to choose one, it would be Mont Géle, because it's very freeride-oriented, there are lots of options and the conditions are really good.

Your favorite place in town? - Bar / Restaurant?

To eat in Verbier, I often go to the 1936 restaurant, where the clientele is very friendly. Since I was a kid, I've always eaten there with my friends. But I also go to the Mont Fort Pub, where there's a great atmosphere. It's always nice to meet people there after a good day's skiing.

What do you do in summer?

In summer, I usually go to Portugal with my dad to go kitesurfing, a sport I particularly enjoy, which is quite different from skiing, but also from soccer, cycling and going to the gym.

Youth Team

Finn Murphy - Bike & Ski

How did you get into biking and why is it our passion?

I started biking at 2 years old, when we lived in Mexico City, but I really started mountain biking when we moved back to Switzerland when I was 5. I met Jon Wilson in Verbier when I was 7 and I have been riding with him since then. He taught me how to go very fast down sketchy trails. It's bit scary sometimes, but I love the feeling of going super fast. I am very proud that I came in first in my age category at the Chainless Race in Verbier and Mountain of Hell in Les Deux Alpes. I did the Grenouille jump last summer and people told me that I was the youngest to have done it. I am not sure if this is true, but I'd like to believe it! My favourite bike trail in Verbier is a mix of different trails, "the rainbow trail." It starts at Ruinettes on the red and into Tu Cuci jump line, then into yellow tyres fire onto red, blue, black jumps and back to yellow with a 12m jump, then back to blue jump line and into the red down to Medran. I also like Rodze because of all the jumps. Yes, I love JUMPS!

Tell us about your skiing career so far …

My first time on skis was when I was 23 months old. My mom told me that she didn't care if I could walk or stand, as long as there were ski boots that fit, I was going to ski. I love the feeling like I am flying, it is amazing! I love to ski all day. It doesn't matter if it's freezing, icy, windy, white out, I love all of it. I love to ski with Jon Wilson and my friends at Freeride World Tour Academy. My favourite place to ski is the Lac de Vaux side because there are a lot of rocks and cliffs to jump from.

What is your greatest ambition in each sport?

I would love to be in Redbull Rampage! I would love to do the drops, jumps and fly through the air! I would also love to do Freeride World Tour and travel all over the WORLD to ski! If I could bike and ski everyday with my friends for the rest of my life, I would be very happy!

Oliver Martin - Bike & Ski

How did you get into each sport and what do you consider your biggest achievements to be in them?

I started skiing when I was 2 years old on the slopes of France with my Mum and Dad. Since then I have improved to what I can do today, which are backflips, three sixty’s and five forty’s, along with some cool grab combos that I’m working on. I also compete in the junior freeride competitions that take place during winter, with my best result being second place in Chamonix in 2023. I started biking late, at twelve years old, when I moved to Verbier to live. Since then I have made some amazing personal achievements and competed in numerous DH bike events, including those in the Hot Trail Series. My best result was second place in les Crosets in 2022. Some tricks I can do are no handers, one handers, no footers etc. This season I’ve been working towards a backflip. I have made some big achievements In both of these sports, particularly in the past two years, and I’m always pushing myself to do better.


What is your favourite skiing run in the 4 Valleys?

My favourite ski run in the Four Valleys so far is near the backside of Mt Gele. With a bit of traversing, on a good day with good snow, this run is amazing.

And what is your favourite bike run?

I have multiple favourite bike runs, depending on the day. The Multi run in Verbier (which is the tu cuçi to Tires Fire, to the red, then back onto Tires Fire), all of the yellows in Verbier, and the Vink line or Air Voltage in Châtel. I love these runs because they are techy, flowy and have some big jumps.

What is your greatest ambition in each sport?

My aim is to land a backflip on bike in the near future and continue to improve in my racing by getting faster. In skiing I would like to improve my tricks by adding combos, sending bigger jumps and trying new tricks (such as seven twenty’s).