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OUR AMBASSADORS

MATT REED

Growing up near Washington, DC, Matt discovered his passion for endurance sports through years of competitive swimming before a spontaneous trip to Verbier in 2016 changed his path. Standing in awe of the Combin massif sparked a desire to explore the mountains, eventually leading him into trail running and ski mountaineering. Living in Verbier continues to fuel his motivation, and this winter he’s focused on an exciting project called Breaking Ten, training to be the first Dutch team to complete the PDG in under 10 hours. Discover more about it here.

JENNA KELLER

Growing up in the ski resort of Morgins with a mother who is a ski instructor, skiing has always been a part of her life. Her passion for freeriding was sparked when her Kiwi stepbrother qualified for the Freeride World Tour—if he could do it, so could she! By the end of the 2023–24 winter, she had qualified for the Freeride World Tour herself and went on to finish 2nd overall in the 2024–25 season. A highlight of her skiing journey has been realizing how far self-belief can take you: attempting her first backflip at 25 and landing a double backflip just three seasons later.

EMILIEN BADOUX

Emilien has been a professional snowboarder for 24 years, transitioning from freestyle to freeride and filming projects in the mountains along the way, with the highlight being his 2014 Freeride World Tour win. He began practicing yoga 22 years ago, which eventually led him to become a yoga teacher so he could share the sense of peace it brings. Surfing has always been his second love, and the chance to surf regularly at Alaïa in the Alps has made his life even better. In the summer, he’s hooked on paragliding, a thrilling sport that teaches respect for the elements.

ELISE BOEUF

Elise comes and grew up in the French vineyards. She first strapped on skis at age two and quickly developed an addiction to speed and fresh air. Mountain biking became her favorite way to explore the hills, and the Alps naturally became home. Her university years revolved around a single question: how to make skiing a daily part of life—which led her to work on building chairlifts, gondolas, and chalets in the summer, leaving winters free to shred. Guided by a deep respect for nature and a love of adventure, she thrives on wild experiences, like trekking through Patagonia with skis on their backs to reach an off-grid hut, always accompanied by reggae to get her pumped for the next ride or run.

ALOYS CHEVALLEY

He first stepped into a pair of skis in the kitchen of his father’s farm in the Vaud countryside, and a few years later his uncle introduced him to Verbier, where—at around eight years old—he knew skiing would be a lifelong passion. Drawn to aesthetic lines that weave between seracs and glacier crevasses, he feels a natural connection to the mountains. Looking ahead, he hopes to climb difficult rock routes and ski beautiful lines in good company. His love for climbing also strengthens his work as a Mountain Guide, as he sees it as a true school of life that deepens self-knowledge. As a mental coach, he believes the foundation of success is motivation—doing what you genuinely want to do and trusting your instincts.

MILA DE LE RUE

She first stepped on skis at the age of three, beginning in ski racing before switching to freeriding at twelve. Although she didn’t enjoy it at first, everything changed once she joined the Verbier Freeride Club and found a community of friends who made skiing feel fun. Her most memorable adventure so far has been an expedition to Antarctica, her first filming trip and a life-changing experience shared with her dad and uncle. Facing fear, steep terrain, and the unknown, she learned to manage her nerves and came home deeply inspired. Looking ahead, she dreams of competing on the Freeride World Tour, continuing to film, and exploring the many places she hopes to ski around the world.

JON WILSON

Jon barely remembers a life before skiing and biking—having first skied at age two and grown up on motocross and mountain bikes in the UK. Living in Verbier since 2008 has made this lifestyle even more incredible. A career highlight for him is teaching his nephew to ski from the age of two; being today a slalom champion and headed to the Winter Olympics with the national team. For anyone with just one day in Verbier, he recommends experiencing some of the freeride terrain, including the backside of Mont Fort. His favorite bike trails include the green run in La Chaux offering stunning views of the Combins, and for a more challenging ride, Tyres Fire, the yellow race track.

FIONA REVAH

Originally from Anglesey in Wales, she moved to Verbier 14 years ago, drawn first by skiing and her work as an instructor, but ultimately staying for her love of the outdoors and Swiss mountain life. Having grown up in a family passionate about biking, she’s been around bikes since childhood, even following the Tour de France in a camper as he rode sections of the route. Last summer she founded Pedal Sisters to bring together women riders of similar levels, creating the supportive female community she had always struggled to find. For her, sharing these experiences and simple joys with a like-minded community makes it all the more meaningful.

ALEX GAMEIRO

What Alex loves most about skiing in Verbier is the vibrant atmosphere among the freeriders and being part of the Verbier Freeride World Tour Club, which feels like family. Currently at the peak of his career, he spends the entire season in Verbier, training daily, competing, and continually improving his skills. His goals include going as far as possible in competitions and creating his own ski movie. Among his favorite runs in the 4 Valleys is Mont Gelé, for its freeride terrain and excellent conditions. Off the slopes, he enjoys Verbier’s 1936 Restaurant, a childhood favorite, and the lively Mont Fort Pub for après-ski. In the summer, he switches to kitesurfing in Portugal with his dad.

LIAM RIVERA

Half Swiss, half Mexican, Liam began snowboarding at the age of nine and, despite moving around to different resorts when he was younger, he kept returning to Verbier for its favorite runs and endless freeriding opportunities. His career highlights include earning Rookie of the Year, finishing 3rd overall on the Freeride World Tour for two consecutive years, and placing second in the Xtreme Verbier final in 2025—a testament to years of hard work and dedication to snowboarding. For him, snowboarding is all about freedom, self-expression, and sharing the mountains with friends. While he doesn’t have a single favorite run, Mont Gelé probably stands out as his preferred mountain in the 4 Valleys area, offering countless lines, options and features to explore season after season.

ELENA BONANOMI

Elena discovered her passion for running at just six years old, often exploring the mountains long before trail running became a defined sport. Back then, she would improvise with energy bars in her sports bra, francs in her socks, and a jacket tied around her hips, stopping at fountains or huts for water. Her biggest achievement to date is finishing the 76 km Trail Verbier St-Bernard with +5,300 m of elevation, a race she trained for over six months and thoroughly enjoyed from start to finish. Around Verbier, she loves the flowing trail from Les Planards to Les Esserts with its turns and stunning views of the Combins, as well as the route from Cabane Brunet to Cabane Panossière via Col des Avouillons. Her favourite spot for relaxing is the picnic on the public tables above Bruson with views of Verbier.

SEBASTIEN ERICHSEN

Originally from Norway but raised in Monaco, he discovered his love for biking at just four years old while spending summers in Verbier, riding singletrack on a tiny wooden balance bike with no brakes. Biking quickly became his passion, fueled by adrenaline, technical challenges, and early inspiration from riders like Jon Wilson and Mikael Roux, who helped shape his skills and confidence. Verbier remains his favourite place to ride, thanks to its incredible variety of trails and the dedicated bike-park team who keeps them in top shape. One of his proudest moments was earning a podium at his first-ever downhill race, and with the support of a school that embraces extreme sports, he continues to train with the goal of becoming stronger, faster, and back on the podium soon.

SASHA LEFTWICH

Over the past two ski seasons, Sasha has been competing at a high level, taking 1st place in each of her last three Freeride World Tour Junior events. At the end of last ski season, the official FWT U14 European rankings placed her in a tie for 1st overall with an Austrian rider.

MARTI MUNOZ

Freeride skier from Barcelona, grew up skiing in the Pyrenees and moved to Verbier 2 years ago to focus on freeride skiing. Competed for some years in the FWT Qualifier. He focuses his skiing on expression and feeling, and loves creating in the mountains, there is so much to play with.

ALEX KLING

Swiss biker and skier from Sweden who competes and is still chasing his breakout moment, yet embraces the excitement of every ride. After a crash, he’s returning stronger, and more motivated. Shaped by long days training across varied terrain, he now approaches each session with renewed purpose. 

FINN MURPHY

OLIVER MARTIN